Frequently Asked Questions (FAQs)
Hello, I’m Priyanka Khot — the founder of Aurika by Priyanka and the storyteller behind every piece you see here.
Aurika by Priyanka is more than a brand. It is an extension of my journey — one shaped by quiet strength, bold choices, and an unshakable belief in my own potential. That belief — that inner confidence — carried me through life’s storms and shaped everything I am today.
My journey began in a home, forever changed by the loss of my father when I was just 15. My mother — graceful, grounded, and incredibly strong — taught me what it means to rise with dignity. Her quiet strength became the blueprint of my own.
Even as a young girl, I made bold choices. When Social Studies became my lowest-scoring subject in Class 10, I chose Humanities. When Geography challenged me in Class 12, I made it my major in college. I didn’t run from difficulty — I met it head-on, because I believed I could rise.
I took every opportunity to learn and grow — selling newspaper subscriptions, writing, editing, traveling to rural India as a documentary assistant, hosting shows on All India Radio. I explored every version of myself until I found the one that felt right. I let my curiosity lead and my confidence build. Over the last 15 years, I climbed from an entry-level editor to Head of Digital and Head of Marketing across leading publishing houses, mastering the art of storytelling in education and beyond.
But deep down, I knew there was one more story I wanted to tell — one that celebrated women like me. Women who trust their instincts. Who lead with quiet strength. Who carry both elegance and ambition, unapologetically.
Aurika by Priyanka was born from that knowing — that confidence is not loud, but powerful. And it deserves to be seen.
Aurika is my tribute to the woman who believes in herself, even when the world tells her not to. The woman who rises, not because it’s easy — but because she knows she can.
Each piece I curate is a celebration of that spirit. A symbol of her story, her strength, and her unapologetic elegance.
At Aurika by Priyanka, we don’t just make jewellery.
We honour confidence.
We celebrate individuality.
And we encourage women to wear their power — with pride and presence.